The Capaldi effect

According to an article on the Radio Times website, sales of Crombie coats have gone through the roof since there costume was revealed barely a week ago.

Doctor Who: Sales of Peter Capaldi's Crombie coat skyrocket

The article quotes a spokesperson for Crombie, who although was unable to provide precise sales figures, but did reveal there had been a two-fold increase in enquiries about the item.

“Calls and e-mails to our customer service line were double their usual,” said the spokesperson, “and more than half the queries for our made-to-measure service this week have been for the style of coat worn by Peter Capaldi as the Doctor.”

It goes on to say that:

So-called “cos-play” enthusiasts whose budget doesn’t stretch quite as far as the Doctor’s will be busy with a needle and thread ahead of the next Doctor Who convention...